The closer it gets to Christmas, the more potential buyers browse through your online shop looking for gifts for their loved ones. They make their selection, add items to the cart and then… for some reason they change their minds! Don’t worry, we have figured out one simple trick which will increase your sales by 14%.
There are many ways in which you could increase your checkout conversion :
- you could send each buyer who entered his email address at the checkout stage but didn’t complete the purchase an email with a discount
- you could target these buyers with a social media ad campaign
- you could ask your IT team to tweak your checkout so that it runs faster and is simpler for buyers to use…
But wait! All of the above are going to cost you money! How can you increase the checkout conversion without spending anything extra?
Our research shows it’s enough to start presenting your customers with multiple delivery options in order to grow your sales by 14%.
Now, offering multiple delivery options – for example standard, economy and express – has no extra cost. You can apply a decent margin on each of the delivery methods you’re going to present. Even better, you don’t have to change the way you operate today or change your carrier. All you have to do is contact the carrier you are already working with and change your product listings so that they show at least three delivery methods.
On the other hand, make sure not to offer too much choice – if you present your customers with more than five delivery methods you risk analysis paralysis and discouraging them from buying altogether!
If your carrier cannot provide you with multiple delivery options for international deliveries, you can simply contact WebInterpret and have your online shop localised on multiple markets and with multiple delivery methods in just a few clicks.