Singles’ Day in all its’ numbers

chinese girl shopping
Photo by Pixabay on Pexels.com

You have probably heard this one : Singles Day is bigger than Black Friday and Cyber Monday combined. But probably also this one : Singles Day growth has decelerated compared to last year’s. Whichever way you choose to look at it, the sheer size of the Chinese ecommerce extravaganza makes one dizzy.

Here it is in all its numbers :

85s – the time it took to spend $1B during this year’s Single Day

27% – growth of the Singles Day GMV (Gross Merchandise Value, or simply sales of goods) YoY

10 – the number of times the Singles Day shopping holiday has been held by Alibaba, the Chinese equivalent of Amazon

4 – the number of times the number “1” appears in the date 11.11 making it the most lonely day in the calendar year which is how the Singles Day came to live

3.2% – the drop in the Alibaba’s stock share price upon the 2018 Singles Day results

$30.8B – GMV of the 2018 Singles Day

180 000 – number of brands participating in the event